Role
Designer
Explore
Agency
Pineapple SF
Overview
Buen Rallo has firmly established itself as a tastemaker in San Francisco and San Jose. Following the successful launches of Il Parco, Colibri, Zazil, El Jardin, and Chika, their new venture, Suspiro, aimed to unite the culinary delights of Spain and Peru.
Art Direction
As early as the 1800s, Pisco was the alcoholic beverage of choice for most South America and the port cities of the Western United States. Keeping this connection with Peru in mind, we took the unique shape of the pisco amphora and merged it with symbols of the seafood traditions of both Peru and Spain.
Speakeasy
The brand system extends into a private speakeasy located in the back of Suspiro's restaurant. The sun is pulled from inside the pisco bottle mark to live on it's own as a mysterious and subtle brand mark. We utilized a spanish red and darker color palette to drive this subtle and mystrious theme further.
Conclusion
To push the restuarants presence and experience beyond just the food itself, we developed many unique touchpoints for the brand. These include but not limited to a unique brand identity, signage, print, packaging, and a scalable website experience.