Role
Graphic designer
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Agency
Pineapple SF
Overview
The San Francisco Design Week 2024 Award winning Obvious World Positive Report 2024 was a collaboration between Obvious, renowned puzzler, Scott Kim, and Pineapple SF. The resulting design is a serious report highlighting Obvious’ portfolio companies' successes while hiding puzzles in plain sight.
Conclusion
On top of designing and developing what needed to be a world-class report that positioned Obvious’s portfolio of companies as agents of world positive change, Pineapple also needed to underlay the thematic element of “Solving the Puzzle'' throughout the book without undermining the seriousness of the content. The challenge was to make the World Positive Report 2024 both a serious report and an intriguing collection of connected puzzles and cyphers without it coming across as an activity book.